Heinrich Hutter
Founder & Managing Director
Sales and commercial responsibility. Point of contact for houses and groups across German-speaking Europe.
About us
Software that delivers
in daily operations.
The hospitality software felixUnity is built by GMS AI-native Software in Salzburg. More than 40 people, four managing directors and over four decades of shared hotel practice stand behind what you use in the system.
Our path
From four decades
of hotel practice.
The felix product line started in the 1980s on the first computers in hospitality. felixUnity is the AI-native rebuild, built by the same house that has been developing its predecessor in live operation for more than 40 years.
- 1980
felix begins.
The felix product line starts on CTM systems in Munich, among the first computer-based hotel solutions in German-speaking Europe.
- 1998
GMS is founded.
Heinrich and Ulrich Hutter found GMS in Salzburg. Sepp Lankmayer is on board from the start.
- Later
The management grows.
Sepp Lankmayer and Markus Reiterer join the management and shape GMS across sales and day-to-day operations.
- 2026
felixUnity goes live.
The AI-native rebuild of felix runs in the first houses in production, built on four decades of hotel practice.
Management
Four people,
one operation.
GMS is run by four managing directors. They stay reachable for customers, they make the product calls, and they carry the responsibility that felixUnity delivers in daily use.
Ulrich Hutter
Founder & CTO
Product and engineering. Owns the technical architecture and the AI foundations of felixUnity.
Sepp Lankmayer
Managing Director
On board from the start. Sales and long-standing customer relationships across the Alpine region.
Markus Reiterer
Managing Director
Operations and customer projects. Owns onboarding of new houses and day-to-day operational reliability.
Why we build what we build
Software has to
deliver in operations.
Three principles have held since 1998. When in doubt, they decide every product question.
Designed around the workflow
We do not judge software by a feature list. What matters is whether an enquiry, a room status or an invoice becomes easier in daily operations.
Control stays with the house
Automation needs clear limits. Roles, approvals and traceable steps are part of the product decision, not an add-on afterwards.
40+ years of hotel practice
We know the operation not from interviews, but from four decades of continuous development with hotels. That experience sits in every decision about felixUnity.
Get to know us
on one of your own workflows.
Bring a real situation from your house. We will show you how felixUnity works with it and which steps stay with your team.